iOS Apps · Built with AI · Priced Fairly

AI made software cheaper to build. So why are your apps still so expensive?

Just Apps uses AI to build quality iOS apps for a fraction of the usual cost — and charges you accordingly. Pay only for the features you actually want. Never for the ones you don't.

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"AI should be making your life better and your wallet heavier. That's exactly what we're building."

Pay for what you use Data stays on your device No upsell pressure 25% of profit to charity

The Range

Every app in the Just family

Just Habits
Just Habits
The habit tracker features people actually use — daily check-off, streaks, and progress charts — without paying for a coaching platform you'll never open.
✦ £0.99 / month  ·  £5.99 / year
  • Daily check-off with streak tracking
  • 12-month heatmap calendar
  • Morning, afternoon & evening grouping
  • Home screen widgets
  • No account, no cloud, no data collection
Coming to App Store
Just Nudge
Just Nudge
Apple tells you how much you used your phone last week. Just Nudge tells you while it's happening — a gentle reminder, not a blocker.
✦ £0.99 / month  ·  £5.99 / year
  • Rolling reminders while you're in the app
  • Shows your cumulative daily usage in real time
  • You choose the nudge frequency
  • No blocking, no restrictions — just awareness
  • No account, no cloud, no data collection
Coming to App Store
Just Fitness
Just Fitness
GPS tracking, pace, distance, and personal bests — the parts of Strava that 90% of runners and cyclists actually use, at a fraction of the price.
✦ £1.49 / month  ·  £8.99 / year
  • GPS run & ride recording
  • Distance, pace, elevation per activity
  • Personal bests tracker
  • Apple Health sync
Just Sleep
Just Sleep
A smart alarm and your sleep patterns over time — the two things people actually want from a sleep app, without the £30/year subscription.
✦ £1.49 / month  ·  £7.99 / year
  • Smart alarm with wake window
  • Sleep duration tracking
  • Weekly sleep chart
  • Apple Watch support
Just Food
Just Food
Scan a barcode, log your meals, see your calories and macros. Everything MyFitnessPal users actually do daily — without the £20/month subscription.
✦ £1.49 / month  ·  £8.99 / year
  • Barcode scanner (on-device database)
  • Daily calorie & macro totals
  • Weekly trend charts
  • Custom food & meal entries

Our Philosophy

Designed to be used. Priced to be affordable.

The app market hasn't passed on the benefits of AI. Subscriptions keep climbing, feature lists keep bloating, and most people end up paying for things they open once and never touch again.

We build differently. AI lets us create quality software faster and leaner than ever before — so every Just App is priced at a fraction of the competition, contains only the features people actually use, and gives 25% of its profit to charity.

01

Only features you'll actually use

We study what people really do with expensive apps and build exactly that — nothing more, nothing less.

02

AI savings passed straight to you

AI has transformed what it costs to build great software. We think that saving belongs in your pocket, not ours.

03

25% of profit donated to charity

Every subscription you pay contributes directly. We publish our giving annually so you can see exactly where it goes.

04

14-day free trial on every app

Try the full product before you pay a penny. No credit card required. No pressure.